Can a font developed in 1957 be timeless? If timeless=ubiquity, I think we have a contender. Developed in Switzerland, it has achieved cult status, even starring in a film ("Helvetica", what else?). It is everywhere, quite literally. It is the signature font of: the New York City subway system and the Chicago 'L', the Gap, BMW, Toyota, Panasonic, Urban Outfitters, American Apparel, Nestle, Verizon, The North Face, JCPenney, Target, 3M, and...federal income tax forms. Where else could hipsterish Urban Outfitters and the US Government find themselves in bed together, except in the vibrantly modern yet accessible and welcoming bosom of Helvetica?
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